Questions 1a and 1b (2010-2013)

Questions 1a and 1b (2010-2013)

In question 1a you need to write about your work for the Foundation Portfolio and Advanced Portfolio units and you may refer to other media production work you have undertaken.

In question 1b you must write about one of your media productions.

January 2010

1a. Describe how you developed research and planning skills for media production and evaluate how these skills contributed to the creative decision making. Refer to a range of examples in your answer to show how your skills developed over time.

1b. Analyse media representation in one of your coursework productions.

June 2010

1a. Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.

1b. Analyse one of your coursework productions in relation to genre.

January 2011

1a. Describe how you developed your skills in the use of digital technology for media production and evaluate how these skills have contributed to your creative decision making. Refer to a range of examples in your answer to show how your skills developed over time.

1b. Apply theories of narrative to one of your coursework productions.

June 2011

1a. Explain how far your understanding of the conventions of existing media influenced the way you created your own media products. Refer to a range of examples in your answer to show how your skills developed over time.

1b. Analyse one of your coursework productions in relation to the concept of audience.

January 2012

1a. Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how your skills developed over time.

1b. Analyse media representation in one of your coursework productions.

June 2012

1a. Describe a range of creative decisions that you made in post-production and how these decisions made a difference to the final outcomes. Refer to a range of examples in your answer to show how your skills developed over time.

1b. Explain how meaning is constructed by the use of media language in one of your coursework productions.

January 2013

1a. Explain how your research and planning skills developed over time and contributed to your media production outcomes. Refer to a range of examples in your answer.

1b. Analyse one of your coursework productions in relation to the concept of narrative.

June 2013

1a. explain how your skills in the creative use of digital technology developed over time. Refer to a range of examples in your answer.

1b. Apply the concept of representation to one of your coursework productions.

Tyler, The Creator

Tyler, the creator pomo from MaxPardoeLCASMedia

Tyler, The Creator - Postmodernism

Homage

Does your chosen artist use other people’s music in a respectful way? Are they bringing a potentially overlooked or forgotten style to a new audience?

A song by Tyler, The Creator called ‘Smuckers’ featuring Kanye West and Lil Wayne uses a backing track at 3:12 which is a soul jazz song that sounds very similar to a song produced in 1970 by Gabriele Ducros called ‘Metropolis Notte’. Tyler, The Creator has not put the jazz song into his, he has altered it very slightly by changing the key a little, therefore making it sound different to the original. Tyler, The Creator has brought soul jazz music, a somewhat forgotten about 70’s genre, into the 21^st century by combining it with modern day rap music. Tyler pays homage to an idle of his Eminem, he does this by rapping about similar issues for example people dying, in Tyler’s song Yonkers he syas ‘I'll crash that fuckin' airplane that faggot nigga B.o.B’.

Pastiche

Does your chosen artist use other people’s music in order to mock it and its fans? Are they attempting to damage the ‘authority’ of a style of music?

Tyler, The Creator does use other artist’s music in his songs; however he does not intentionally set out to mock the music or fans of said music. He does not use samples from songs that are long or noticeable therefore offending anyone would be difficult. If he mocked people or music then he would be less successful as people would not want to support him as an artist due what he had said.

Bricolage

Does your chosen artist use music from different time periods or genres? Does this change the ‘meaning’ of the original song?

In the song ‘Buffalo’ Tyler references two traditional folk ‘Peter Piper’, for which it references Peter Piper, it also references ‘Eenie, Meenie, Miny, Moe’ which it refers to the name of the folk song. The use of these lines in this song do not change the original meaning of the folk song as, however due to the language used in this song and the message behind the song, this could be seen as inappropriate as it is a child’s traditional folk tale.

Consumption

How does your chosen artist wish their music to be consumed? Is there an artefact (object) that accompanies their music?

When Tyler first started creating his music the ain form of selling his music would have been on CD however due to the increased popularity of digital downloads this would be the main consumption of his music recently, for example selling his music videos, albums and singles on ITunes or Spotify seems to becoming more used. With his latest album ‘Cherry Bomb’ it had 51,000 sales in the first week of it being released, this shows that although Tyler is ridiculed as an artist due to the explicit content of his songs he is still very popular with his targeted audience.

Creation

How does your artist create their music, are they a musician, a songwriter, or a composer?

Tyler is more commonly known for being a rapper and songwriter; however this is not all he does. He is also a record producer for his record label Odd Future Records; they produce most of the songs created by members of the group odd future, musician, graphic designer, music video director; he is known well for creating and directing his own music videos, and an actor.

Influence

Artists that have influence Tyler are N.E.R.D, they started off Tyler’s love for the rap music and have influenced to create the works of art he produces today. Eminem who has influenced by the sensitive issues they rap about.  

Performance

Does your artist play ‘live’? Is there a ‘show’ to accompany? Is there a ‘style’ to their videos? What if any interaction is there with their audience?

Unfortunately due to some of his older songs, Tyler has been banned from performing in the UK as his lyrics were seen as too strong and offensive by many people. Due to this incident the numbers of performances have been cut drastically. Tyler has a very unique style when it comes to the creation of his music videos; he likes to push the boundaries of what is considered appropriate by many people. In his music video ‘BUFFALO’ he paints himself all white and is being chased by a mob of angry black people. The opening scene is him with a rope around his neck hanging from a tree, this is very similar to another of his music videos ‘Yonkers’ in which at the end of the song he appears to hang himself. This is a very touchy subject with some people and therefore has been a talking point when Tyler is mentioned.